-
My career is a tangle of roles & responsibilities unified by the goal of defining, targeting & delivering messages.
-
As consumers we have learned to create our own reality by piecing together info from competing channels.
-
We believe in the true potential of digital channels. We see a vivid, integrated world that lies beyond the click.
Arg! I May be a Pirate, But You’re a Dinosaur
Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...
SOPA & PIPA
Posted in Blog Post, Getting it wrong, Music, Old Media, Privacy
Corporate supporters of Senate 968 (PIPA) and HR 3261 (SOPA) demand the ability to take down any web site (including craigslist, Wikipedia, or Google) that hurts their profits -- without prior judicial oversight or due process -- in the name ...
Walk Like a Publisher
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Disruptive, insight
You thought that DSPs shook things up in media? I’ve got a feeling that was just a pre shock of what’s in store for us. In the last year innovative brand marketers have begun behaving more like publishers by taking ...
