Native Done Right
Posted in Blog PostAdd “Native Advertising” to the list of 2012 buzz-worthy trends to have gained momentum in 2013. The growth has been led by banner-eschewing editorial publishers like Buzzfeed.com who are looking to compete against display media buying platforms that have opened ...
Retail Search Exchange by HookLogic
Posted in Blog Post, Video/BroadcastThink of it as Paid Search on Retail Ecommerce Sites There’s a new kind of shopper out there. Web-savvy consumers who have become increasingly immune to traditional advertising; they rely more on self-directed research and social recommendations in order to make ...
Can Your Big Data Find Sara Connor?
Posted in Audience Targeting, Big Data, Blog Post, Digital Marketing Tech, Getting it wrongPublished first in Target Marketing Magazine March 18, 2013 I was thinking the other day about how the original Terminator movie is a good analogy for digital media targeting. If you remember the plot, Skynet, a self-aware defense platform ...




Stream of Conscience
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