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My career is a tangle of roles & responsibilities unified by the goal of defining, targeting & delivering messages.
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As consumers we have learned to create our own reality by piecing together info from competing channels.
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We believe in the true potential of digital channels. We see a vivid, integrated world that lies beyond the click.
Stream of Conscience 
RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
- RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
- RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis
Native Done Right
Posted in Blog Post
Add “Native Advertising” to the list of 2012 buzz-worthy trends to have gained momentum in 2013. The growth has been led by banner-eschewing editorial publishers like Buzzfeed.com who are looking to compete against display media buying platforms that have opened ...
Retail Search Exchange by HookLogic
Posted in Blog Post, Video/Broadcast
Think of it as Paid Search on Retail Ecommerce Sites There’s a new kind of shopper out there. Web-savvy consumers who have become increasingly immune to traditional advertising; they rely more on self-directed research and social recommendations in order to make ...
Can Your Big Data Find Sara Connor?
Posted in Audience Targeting, Big Data, Blog Post, Digital Marketing Tech, Getting it wrong
Published first in Target Marketing Magazine March 18, 2013 I was thinking the other day about how the original Terminator movie is a good analogy for digital media targeting. If you remember the plot, Skynet, a self-aware defense platform ...
