Democracy Fashion Show: LA Fashion Week

Highlight of brand launch was the Democracy fashion show. ”Mercedes Moms” designer of choice, Michael Glasser, featured Tencel fabrics in his high-end apparel brand Democracy. The new brand was introduced utilizing a fully integrated marketing campaign. Work included: consumer print, B2B, direct response, events, labeling and store design. The internationally known, jet-setting actress Maude Adams represented the sportswear line. This video was produced for instore displays.