“Celebrating the Farmland Tradition” Farmland Industries Annual Report (1999)

Senior management’s call to divert attention from less than stellar financials meant another story needed to be told. Farmland’s diamond anniversary, a new millennium and probable merger were all reasons to visit memorabilia collectors and delve into the dusty corporate archives. Designed as a scrapbook, this hard cover “coffee table book” served both as a memory book and annual report.