Body of Work
Nov 2003 21
The Cure Card: Cause Marketing / Loyalty Program
Posted in Communication Projects, cross channel, Portfolio Filters
A partnership between the Retail Brand Alliance and the Breast Cancer Research Foundation, The Cure Card launched in conjunction with Breast Cancer Awareness Month.
Accountabilities included: refining strategy, sourcing venders, collateral, retail sales scripts, public relations, consumer print, out-of-home and website hierarchy.
The program saw immediate success. Nearly 100,000 cards were snatched up, raising more than $1,300,000. Heavy participation maxed-out the program as cards sold out. Second year numbers are again beating projections.
