The Masked Marketeer
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RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
- RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
- RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis
Rattling Around My Head
Jun 2009 26
Pepsi Flexes its Digital Muscles For Michael Jackson
Posted in insight
From the grave the King of Pop still sells soda.
In a nod to Pepsi campaigns from my childhood, the soda pop brand’s agency OMD is using Smart Versioning technology from Eyeblaster to dynamically update its current online campaigns to honor Michael Jackson, the King of Pop. Even its digital billboard in Manhattan’s Times Square features gloved one as well.
Banner preview running in Canada
