Digital ExperiencePosted in Digital Marketing Tech, Events, Thought Leadership
Innovative format that capture the imagination of brands and their agencies. Roadshow included stops in London, Barcelona, New York, Los Angeles, and Singapore. Though leaders from all disciplines of advertising and marketing shared the latest research, cutting edge executions, and glimpses at what the future has in store.
Dean Donaldson, Director, Digital Experience at Eyeblaster
Joining the Media Dots
It used to be easy. We had banners and buttons – and then came Twitter. Now with digital touching every media channel, how can we make sense of the evolving nature of media consumption and its impact on branding?
David Berkowitz, Director, Emerging Media & Client Strategy at 360i
Paid & Earned: One Affects the Other
Seven steps to paid media influencing earned media by serving as a trigger point for conversations to increase reach & brand buzz.
Rossanna Wang, Vice President, Interactive Worldwide Marketing at Warner Bros.
Entertaining an Integrated World
A look at media and creative challenges facing the film industry as it manages campaigns in a multi-regional landscape.
Bettina Sherick, Vice President, International Digital Marketing at Fox
The Runaway Trailer
Reaching and exciting a mass audience through traditional media is an challenge… now add online video.
Sean X Cummings, Principal at SXC Marketing
Are You Kidding Me?
As the marketing industry is getting all hyped up about media-neutrality and cross-channel integration of on and offline strategies, is there really any kind of scalable solution, or are we all living in la-la-land?
Don Ryan, Vice President, Technology at TNS
Recent research reveals how brands, agencies, publishers and technology companies shape the future of the media industry as digital permeates the entire media landscape.
Gustavo Alvarado, Partner, Group Media Director at MEC Global
Digital Goes Offline
Traditional media models are hampering growth for those tasked with furthering true global change.
Ashwini Karandikar, Vice President, Client Services at Range Online Media
Connecting a Fragmented World
Interaction does not necessarily mean impulse purchase, but rather a continual conversation throughout an online experience. Uncover the modern consumer’s meandering path-to-conversion.
Panel: Measuring the Media Mix
How can we look beyond the click when we have no standardized measurement of the holistic media impact on today’s consumers? Is there a holy grail metric?
- John Haake; Director of Marketing, NA at Eyeblaster
- Chris Rogers; Vice President, Media at comScore
- Mainak Mazumdar; Senior Vice President, Global Measurement Science for Emerging Media at Nielsen
- William J. Havlena; Vice President, Research Analytics at Dynamic Logic
- Jake Moskowitz; Business Development, TNS