Hands-on marketer crusading for comprehensive communication strategies and the tech that supports them. Conspiring to deliver advertising from the traditional.
Rattling Around My Head
Sep 2009 07

Washington Bunnies Take Augmented Reality Vanguard

Posted in Blog Post, Digital Marketing Tech, video

While we still struggle to develop commercial applications for Augmented Reality, researchers at the University of Washington are wiring Terminator cotton tails with bionic contact lenses that overlay data and graphics on the real world similar to those AR iPhone apps that we have all seen. Currently being tested on a lucky few rabbits (I guess it was either this or Hello Kitty eyeliner) the lenses consist of a single LED display but could eventually include 100s to build detailed images, photographs and other likely components of augmented reality.



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