USS New York & Yankees Help Celebrate 2009Posted in Blog Post, Digital Marketing Tech, insight, video
For the last 3 years I have been tasked to manage the voting process and party for the Eyeblaster Awards. This year was my most challenging and rewarding year. For me it reflected 2009.
I was asked to cut my Marketing budget significantly this year while increasing scale and momentum from the previous year. Like many agencies/brands, 2008 represented the year that digital finally began to enjoy a larger slice of the pie as the gap narrowed between “traditional” media channels and a more holistic mix… At least until the bottom dropped out in the Fall. The shift was a long time coming and the prospect of losing ground was deflating. But alas, we trudged on, and lo and behold the sun continued to rise every morning. I now find myself in the 11th month of 2009 and my company is flat with 2008… flat, the new up… something to celebrate.
Apparently I was not the only one open to a little cheer. Voting and registrations for the 8th Annual Eyeblaster Awards far exceeded last year, and had it not been for game 6 of the World Series, I would have had 500 people waiting in line to get in the door of the party. As it was, I easily surpassed my ambitious attendance goal anyway. The night was made all the more memorable seeing Jeter and A-Rod storming the field in victory and being honored by the crew of the USS New York crashing the party and dancing with all the hotties. See all the pix!
And we had some great campaigns to showcase.
The North America People’s Choice Award and the North America Judge’s Award went to Creative Agency Bridge Worldwide and Media Agency Starcom for the Pringles Can Hands campaign. This campaign ran in multiple markets worldwide.
Both UK Creative Agencies Hi-ReS! And Feed, along with Media Agency MEC Global were recognized with the International People’s Choice Award for the Chanel No.5 global homepage takeover, while the International Judge’s Choice Award was awarded to Creative Agency MediaFront and Media Agency Mediacom NO (Norway) for IKEA Set the Table.
R/GA was honored as the winner of the 2009 Cross Channel Effectiveness Award for itsDear Mr. President Campaign, which combined social media with online display advertising.