Alfresco Audience BuyingPosted in Audience Targeting, Blog Post, cross channel, Digital Marketing Tech, Disruptive, Future of Retailing, video
It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc… Each instalation brought with it destinctive demographics, and buying the inventory was akin to buying a publication based on it’s general readership.
Imagine taking this technology to transform storefront windows capable of generating product recommendations or completing transaction even when the store is closed. Passive window shoppers could be engaged to coordinate outfits on a video overlay of themselves to be shared with their social network. It could on into what slot machine manufacturers refer to as the “call mode” to display captivating games that attract customers, and encourage them to stay awhile with incentives and rewards in return for their attention and time.
Audience buying has hit the streets. These new vending machines target specific profiles based on face recognition and mobile location technology to serve up relevant content that engages an audience at a pedestrian level. This takes the Minority Report an extra step by not only marketing to the individual, but giving them a convenient way to complete a transaction. This technology can be used to sell anything from luxury items like perfume and jewelry, to life insurance. What about a replacement for the DMV?