The heart of this brand is literally made of wood. Tencel is a fabric supplement manufactured from wood pulp, a renewable natural resource. Its addition makes delicates wash-and-wear while increasing their colorfastness and durability.

"Mercedes Moms" designer of choice, Michael Glasser, featured Tencel fabrics in his high-end apparel brand Democracy. The new brand was introduced utilizing a fully integrated marketing campaign. Work included: consumer print, B2B, direct response, events, labeling and store design. The internationally known, jet-setting actress Maude Adams represented the sportswear line.

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