| the insider is a publication for the more than 15,000 employees of Farmland Industries, its subsidiaries and joint ventures. Farmland is a highly diversified company whose focus is meeting the needs of its 600,000 international owners. Its employees, therefore, are a very diverse group as well. They work in a variety of industries — crop production/crop protection, livestock feeds and animal health, petroleum, grain processing and marketing, and the processing and marketing of pork, beef and catfish products. And they work in a variety of environments — corporate headquarters, field offices, meat packing/processing plants, grain elevators, a petroleum refinery, nitrogen fertilizer plants, feed mills, etc.
Comprised of the budgets of three more narrow, less read publications, the insider received extremely high ratings in yearly reader surveys. Employees enjoyed the more general nature of the subject matter and gained a clearer understanding of their individual roles in relation to the company's mission as a whole.
Editorial Subject Matter Included:
- business unit features
- legislative issues
- diversity
- workplace spirituality
- industry background
- mission analysis
- life outside work
- features of local interest
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