Stream of Conscience 
RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
- RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
- RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis
Native Done Right
Posted in Blog Post
Add “Native Advertising” to the list of 2012 buzz-worthy trends to have gained momentum in 2013. The growth has been led by banner-eschewing editorial publishers like Buzzfeed.com who are looking to compete against display media buying platforms that have opened ...
Retail Search Exchange by HookLogic
Posted in Blog Post, Video/Broadcast
Think of it as Paid Search on Retail Ecommerce Sites There’s a new kind of shopper out there. Web-savvy consumers who have become increasingly immune to traditional advertising; they rely more on self-directed research and social recommendations in order to make ...
Can Your Big Data Find Sara Connor?
Posted in Audience Targeting, Big Data, Blog Post, Digital Marketing Tech, Getting it wrong
Published first in Target Marketing Magazine March 18, 2013 I was thinking the other day about how the original Terminator movie is a good analogy for digital media targeting. If you remember the plot, Skynet, a self-aware defense platform ...
Five Keys to Aligning Agency Success to Brand Goals
Posted in Blog Post, Getting it wrong, insight, Marketing
Brand marketers, your business goals are as misaligned with your agency’s goals as my 46-year-old aching back. According to a recent CMO Council report, 58 percent of marketers surveyed are unsatisfied with the current process of measuring their agencies’ ...
Shoppers Have Changed, So Should Retailers
Posted in Blog Post, Digital Marketing Tech, Future of Retailing, insight
Technology is amazing. In the course of 100 years we advanced from Orvil and Wilber 12-second, 120-foot flight in 1903, to landing on the moon, to ushering in the internet age and a new millennium. Retail has had a similar trajectory. ...
I am the Lord of All I See!
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, Marketing
“Today’s consumer is in control.” I hear this a lot, on sales calls with brands and their agencies, at nearly every conference I attend, and in trade publications I read, so it must be true. I’m just having a hell ...
Advertising Needn’t be So Creepy
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, Privacy
An ambitious e-privacy directive recently went into effect in the EU which requires all marketers and website owners operating in any EU country to obtain consent from users before dropping tracking code onto their browsers. This has advertisers across the ...
Retailers, You’re Doing it Wrong!
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Future of Retailing, Getting it wrong, Marketing
Faced with an anemic economy, lower margins, and pressure from Amazon, retailers are beginning to experiment with opening up their online real estate to paid media in an attempt to boost their bottom line. They are being encouraged to “think ...
Let’s Burn Retail Down To The Ground While We Are At It
Posted in Blog Post, cross channel, Digital Marketing Tech, Disruptive, Future of Retailing, Getting it wrong
"The shopper is way ahead of us here." I find myself saying this daily. For more than a few years they have employed an omni-channel approach to thoroughly researching their every purchase, irrespective of where they will ultimately convert.This more evolved shopper behavior ...
Imagine There’s No Advertising (It’s easy if you try)
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight
Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of ...
