Imagine There’s No Advertising (It’s easy if you try)
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight
Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of ...
Arg! I May be a Pirate, But You’re a Dinosaur
Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...
SOPA & PIPA
Posted in Blog Post, Getting it wrong, Music, Old Media, Privacy
Corporate supporters of Senate 968 (PIPA) and HR 3261 (SOPA) demand the ability to take down any web site (including craigslist, Wikipedia, or Google) that hurts their profits -- without prior judicial oversight or due process -- in the name ...
Walk Like a Publisher
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Disruptive, insight
You thought that DSPs shook things up in media? I’ve got a feeling that was just a pre shock of what’s in store for us. In the last year innovative brand marketers have begun behaving more like publishers by taking ...
Louis CK Takes a Direct-to-Fans Approach to Media Distribution
Posted in Blog Post, Disruptive
Louis C.K. was better known for failure than success, but these days he is seeing new fortunes by doing things differently. "I can go out on the road. I can make money. I can do what I do in its purest ...
Alfresco Audience Buying
Posted in Audience Targeting, Blog Post, cross channel, Digital Marketing Tech, Disruptive, video
It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc... Each instalation ...
Boardwalk Empire Spoiler Alert: Nucky is Jimmy’s Father!
Posted in Blog Post, Entertainment
In episode 7 of this second season we see Margaret go to Brooklyn to visit her estranged brothers and sisters. It's been such a long time that her younger sisters don’t really remember her, but her brother, Eamoinn, does and ...
I Delivered Montana to Kansas City, I’ll Do the Same with Manning
Posted in Blog Post, insight, personal
On a sunny, unseasonably warm Friday afternoon in February 1993 I happened upon an opportunity to bring Hall of Fame quarterback Joe Montana to Arrowhead Stadium. I worked as the production manager for a regional newspaper that had offices near ...
Scaling PR: Blending Earned & Paid Media
Posted in Blog Post, Events, Thought Leadership, Video/Broadcast
Partnered with General Motors & WPP on research measuring the benefits of multichannel messaging. The supporting live video webcast attracted over 300 unique visitors and 1000s of archived views. The research also generated significant social buzz and press coverage. It ...
Netflix is Making Me Choose?
Posted in Blog Post, Getting it wrong, Old Media, video
Netflix (Nasdaq: NFLX) is a rockstar stock tripling value from levels just one year ago, but last week the decision to split their online video streaming from their mailed disk offering has some customers fuming and business analysts scratching ...
