Stream of Conscience 
RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
- RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
- RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis
Let’s Burn Retail Down To The Ground While We Are At It
Posted in Blog Post, cross channel, Digital Marketing Tech, Disruptive, Future of Retailing, Getting it wrong
"The shopper is way ahead of us here." I find myself saying this daily. For more than a few years they have employed an omni-channel approach to thoroughly researching their every purchase, irrespective of where they will ultimately convert.This more evolved shopper behavior ...
Alfresco Audience Buying
Posted in Audience Targeting, Blog Post, cross channel, Digital Marketing Tech, Disruptive, Future of Retailing, video
It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc... Each instalation ...
Not there yet, but I can now see the promise land
Posted in Blog Post, cross channel, Digital Marketing Tech, videoFor my tech and media friends it’s been the same a mantra from me the last 7 years. “The brands are way ahead of you.” Coming out of the bust, multi-channel retailers began to cobble together their separate marketing ...
The South is struggling to understand the blue bird
Posted in Blog Post, cross channel, Digital Marketing Tech, Getting it wrong, Social marketingThe mercurial bitch that is Innovation left her teeth marks in the ass of a local news channel in Alabama... and in Mobile, I guess, that means someone will hang for it. Unbelievably, WPMI ...
The Cure Card: Cause Marketing / Loyalty Program
Posted in Communication Projects, cross channel, Portfolio Filters
A partnership between the Retail Brand Alliance and the Breast Cancer Research Foundation, The Cure Card launched in conjunction with Breast Cancer Awareness Month. Accountabilities included: refining strategy, sourcing venders, collateral, retail sales scripts, public relations, consumer print, out-of-home and website ...
