Imagine There’s No Advertising (It’s easy if you try)
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight
Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of ...
Arg! I May be a Pirate, But You’re a Dinosaur
Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...
Walk Like a Publisher
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Disruptive, insight
You thought that DSPs shook things up in media? I’ve got a feeling that was just a pre shock of what’s in store for us. In the last year innovative brand marketers have begun behaving more like publishers by taking ...
Alfresco Audience Buying
Posted in Audience Targeting, Blog Post, cross channel, Digital Marketing Tech, Disruptive, video
It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc... Each instalation ...
I love parodies and rethinkings
Posted in Blog Post, Digital Marketing Tech, video
I don't think I'll see, or even rent, the movie, but nice addition to the VW Little Vader conversation The inspiration: ...
Confessions of a Banner Man
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, video
The first step is to admit it. I was a banner man. My gateway drug was the thrill of rich-media-fueled engagement when I worked at RichFX. I went hardcore banner at Eyeblaster. I completely lost my head in ...
Cookies Rot Your Teeth
Posted in Blog Post, Digital Marketing Tech, Getting it wrong, insight, Privacy
I need your help. I'm being followed by marketers. I want to you to ban all cookies. You will not be able go online and read news and Facebook will no longer be free. I don't care! I want to you to ...
Not there yet, but I can now see the promise land
Posted in Blog Post, cross channel, Digital Marketing Tech, videoFor my tech and media friends it’s been the same a mantra from me the last 7 years. “The brands are way ahead of you.” Coming out of the bust, multi-channel retailers began to cobble together their separate marketing ...
Technology & the Changing Face of Media
Posted in Blog Post, Digital Marketing Tech, insight, UncategorizedDigital technology is evolving rapidly and will forever change the way we advertise, engage, and conduct business online. Panelists will discuss the how new technology is driving the future of media and digital exchanges. JOHN HAAKE, TURN SCOTT ...
’Tis the season for meaningless lists
Posted in Blog Post, Digital Marketing Tech, insightI sat in the audience of the DPAC Awards show this week employing my college algebra to calculate the length of the event by amount of Lucite sitting on the table next to the stage. I was pulled out of ...
