Technology & the Changing Face of Media
Posted in Blog Post, Digital Marketing Tech, insight, UncategorizedDigital technology is evolving rapidly and will forever change the way we advertise, engage, and conduct business online. Panelists will discuss the how new technology is driving the future of media and digital exchanges. JOHN HAAKE, TURN SCOTT ...
’Tis the season for meaningless lists
Posted in Blog Post, Digital Marketing Tech, insightI sat in the audience of the DPAC Awards show this week employing my college algebra to calculate the length of the event by amount of Lucite sitting on the table next to the stage. I was pulled out of ...
I have met the enemy, and he is us!
Posted in Blog Post, Digital Marketing Tech, insight, PrivacyHoly shit are we in trouble, AND I'm not overacting! We are impaling ourselves with our own spears as the Neanderthals are banging in the door of our cave. As I write, a bill in the works from Rep. Rick Boucher, ...
The South is struggling to understand the blue bird
Posted in Blog Post, cross channel, Digital Marketing Tech, Getting it wrong, Social marketingThe mercurial bitch that is Innovation left her teeth marks in the ass of a local news channel in Alabama... and in Mobile, I guess, that means someone will hang for it. Unbelievably, WPMI ...
Video a strong performer, just not in Social
Posted in Blog Post, Digital Marketing Tech, videoWhen it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results, but Social seems the Kryptonite to its Superman powers. Data from Eyeblaster released today bears this out... online ...
USS New York & Yankees Help Celebrate 2009
Posted in Blog Post, Digital Marketing Tech, insight, videoFor the last 3 years I have been tasked to manage the voting process and party for the Eyeblaster Awards. This year was my most challenging and rewarding year. For me it reflected 2009. I was asked to cut my Marketing ...
Washington Bunnies Take Augmented Reality Vanguard
Posted in Blog Post, Digital Marketing Tech, videoWhile we still struggle to develop commercial applications for Augmented Reality, researchers at the University of Washington are wiring Terminator cotton tails with bionic contact lenses that overlay data and graphics on the real world similar to those AR ...
Digital Experience
Posted in Digital Marketing Tech, Events, Thought Leadership
Innovative format that capture the imagination of brands and their agencies. Roadshow included stops in London, Barcelona, New York, Los Angeles, and Singapore. Though leaders from all disciplines of advertising and marketing shared the latest research, cutting edge executions, and ...
New President, New Channels, New Pepsi
Posted in Digital Marketing Tech, videoHis mastery of social media played no small part in the historic election of Barack Obama. Like no candidate before him he harnessed technology to connect and coalesce key audiences into a political, social groundswell that soundly defeated John McCain. ...
