Hands-on marketer crusading for comprehensive communication strategies and the tech that supports them. Conspiring to deliver advertising from the traditional.
Archive for Getting it wrong
Jan 2012 21

Arg! I May be a Pirate, But You’re a Dinosaur

Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Im_an_online_pirate_for_your_love

Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...

Jan 2012 18

SOPA & PIPA

Posted in Blog Post, Getting it wrong, Music, Old Media, Privacy
misguided_future_SOPA

Corporate supporters of Senate 968 (PIPA) and HR 3261 (SOPA) demand the ability to take down any web site (including craigslist, Wikipedia, or Google) that hurts their profits -- without prior judicial oversight or due process  -- in the name ...

Jul 2011 28

Netflix is Making Me Choose?

Posted in Blog Post, Getting it wrong, Old Media, video
ginger_or_mary_ann

Netflix (Nasdaq: NFLX) is a rockstar stock tripling value from levels just one year ago, but last week the decision to split their online video streaming from their mailed disk offering has some customers fuming and business analysts scratching ...

Dec 2010 10

Cookies Rot Your Teeth

Posted in Blog Post, Digital Marketing Tech, Getting it wrong, insight, Privacy

I need your help. I'm being followed by marketers. I want to you to ban all cookies. You will not be able go online and read news and Facebook will no longer be free. I don't care! I want to you to ...

Nov 2010 30

Now an interruption from our sponsors

Posted in Blog Post, Getting it wrong, insight
Please Allow Me to INTERRUPT You.

  Data came out this week that illustrates two competing visions of the future of advertising. According to eMarketer, digital display (banner ads) continues to balloon with growth of 14% in 2011. This is largely driven by the rapid adoption of impression-level, real-time ...

Oct 2010 19

Canadians: Often funny, seldom offensive

Posted in Blog Post, Getting it wrong, Old Media

Canadians make me laugh (Martin Short, Sam Bee, Celine Dion, etc..), but they are so damn polite that they often miss the bigger laugh. The iconic Old Spice campaign is still fertile ground for parodies and old fashion coattailing, but ...

Dec 2009 08

What we have here is a lack of imagination

Posted in Blog Post, Getting it wrong, insight, Old Media

I didn't intend for this blog to be a criticism of traditional media, but come on guys work with me here. The above video is supposed to be the "Disney" reimagination of print brought to you by those futurists at ...

Nov 2009 25

The South is struggling to understand the blue bird

Posted in Blog Post, cross channel, Digital Marketing Tech, Getting it wrong, Social marketing

The mercurial bitch that is Innovation left her teeth marks in the ass of  a local news channel in Alabama... and in Mobile, I guess, that means someone will hang for it. Unbelievably, WPMI ...