Stream of Conscience 
Internet Ad Rev Reaches New High-Water Mark at 9.6b Q1. Now we just need to lose the whole "internet" distinction. http://t.co/KfuSKHC9QC- Say goodbye to weekly & monthly analytics reports. Volvo is looking to implement a daily dashboard http://t.co/bEWbcUDH23
- RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK
- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
Five Keys to Aligning Agency Success to Brand Goals
Posted in Blog Post, Getting it wrong, insight, Marketing
Brand marketers, your business goals are as misaligned with your agency’s goals as my 46-year-old aching back. According to a recent CMO Council report, 58 percent of marketers surveyed are unsatisfied with the current process of measuring their agencies’ ...
Shoppers Have Changed, So Should Retailers
Posted in Blog Post, Digital Marketing Tech, Future of Retailing, insight
Technology is amazing. In the course of 100 years we advanced from Orvil and Wilber 12-second, 120-foot flight in 1903, to landing on the moon, to ushering in the internet age and a new millennium. Retail has had a similar trajectory. ...
I am the Lord of All I See!
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, Marketing
“Today’s consumer is in control.” I hear this a lot, on sales calls with brands and their agencies, at nearly every conference I attend, and in trade publications I read, so it must be true. I’m just having a hell ...
Advertising Needn’t be So Creepy
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, Privacy
An ambitious e-privacy directive recently went into effect in the EU which requires all marketers and website owners operating in any EU country to obtain consent from users before dropping tracking code onto their browsers. This has advertisers across the ...
Imagine There’s No Advertising (It’s easy if you try)
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight
Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of ...
Arg! I May be a Pirate, But You’re a Dinosaur
Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...
Walk Like a Publisher
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Disruptive, insight
You thought that DSPs shook things up in media? I’ve got a feeling that was just a pre shock of what’s in store for us. In the last year innovative brand marketers have begun behaving more like publishers by taking ...
I Delivered Montana to Kansas City, I’ll Do the Same with Manning
Posted in Blog Post, insight, personal
On a sunny, unseasonably warm Friday afternoon in February 1993 I happened upon an opportunity to bring Hall of Fame quarterback Joe Montana to Arrowhead Stadium. I worked as the production manager for a regional newspaper that had offices near ...
Confessions of a Banner Man
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, video
The first step is to admit it. I was a banner man. My gateway drug was the thrill of rich-media-fueled engagement when I worked at RichFX. I went hardcore banner at Eyeblaster. I completely lost my head in ...
Cookies Rot Your Teeth
Posted in Blog Post, Digital Marketing Tech, Getting it wrong, insight, Privacy
I need your help. I'm being followed by marketers. I want to you to ban all cookies. You will not be able go online and read news and Facebook will no longer be free. I don't care! I want to you to ...
