Stream of Conscience 
RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK- Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
- Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
- RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
- RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis
thenewsmarket.com Marketing Video
Posted in Communication Projects, Portfolio Filters, Video/Broadcast
Synaptic Digital helps brands spread their stories with thenewsmarket.com, the world’s largest content exchange where 30,000+ active media outlets and influencers from 190 countries go to find the branded, rights-free content they need to build compelling stories. CNN, BBC, Bloomberg, CCTV, ...
MediaCenter Marketing Video
Posted in Communication Projects, Portfolio Filters, Video/Broadcast
Working with a Product Manager I wrote this script to define common challenges that marketers and communicators face in executing a strategy across earned, owned, and paid media channels. The goal was to demonstrate that this MediaCentre blends the best of ...
MediaMind Intro Reel
Posted in Communication Projects, Portfolio Filters, Video/Broadcast
This video was used in the global roadshow introducing the first of the next generation campaign management platforms. It was later featured on the Eyeblaster website. Timing required 12 interviews, each with different locations across the globe, to be shot ...
The Cure Card: Cause Marketing / Loyalty Program
Posted in Communication Projects, cross channel, Portfolio Filters
A partnership between the Retail Brand Alliance and the Breast Cancer Research Foundation, The Cure Card launched in conjunction with Breast Cancer Awareness Month. Accountabilities included: refining strategy, sourcing venders, collateral, retail sales scripts, public relations, consumer print, out-of-home and website ...
XACT WristLinx GoTo Market Program
Posted in Communication Projects, Portfolio Filters, Strategy
Client: US Electronics, Inc. Product Line: XACT WristLinx This hot new brand was built from the ground up and based on new "wearable technology." The initial offering was a 2-way wristwatch communicator. Successful P.R., trade advertising and direct response jump-started sales. Brand extensions came ...
“Navigating Tomorrow” Farmland Industries Annual Report (2001)
Posted in Communication Projects
The theme was mandated by new senior management and was indicative of a changing corporate philosophy. Attention shifts from traditional revenue producers such as fertilizer production to the increasing importance of its consumer brand offerings. The photography utilizes longer exposures ...
“These Hands” Farmland Industries Annual Report (2000)
Posted in Communication Projects
A failed merger and another disappointing year financially are offset by this annual's return to Farmland core values. This book showcases the diverse "producer-owners" of North America's largest cooperative. Designed visually as a "field journal," this book features 12 hands-on ...
“Celebrating the Farmland Tradition” Farmland Industries Annual Report (1999)
Posted in Communication Projects
Senior management's call to divert attention from less than stellar financials meant another story needed to be told. Farmland's diamond anniversary, a new millennium and probable merger were all reasons to visit memorabilia collectors and delve into the dusty corporate ...
“Make No Little Plans ” Farmland Industries Annual Report (1998)
Posted in Communication Projects
1998 saw the successful completion of several long-term initiatives. Rather than focusing on the programs an emphasis was placed on the personalities that ensured the company's vision became reality. This book crisscrosses the U.S. from Wall Street in New York ...
“A Day in the Life of Farmland” Farmland Industries, Inc. (1997)
Posted in Communication Projects, Portfolio Filters
Starting at dawn with an orange sun rising over an Iowa corn field, this annual leads the reader through a 24 hour day highlighting this $13 billion company's five symbiotic business units. The narrative spans the globe in photography from ...
