Scaling PR: Blending Earned & Paid Media
Posted in Blog Post, Events, Thought Leadership, Video/Broadcast
Partnered with General Motors & WPP on research measuring the benefits of multichannel messaging. The supporting live video webcast attracted over 300 unique visitors and 1000s of archived views. The research also generated significant social buzz and press coverage. It ...
2009 Awards Show Video
Posted in Events, Portfolio Filters, Video/Broadcast
Since 2001, The Eyeblaster Awards have been among the most prestigious global awards in digital advertising. They are a celebration of engaging, effective and creative campaigns from around the world. The North America People’s Choice Award and the North America Judge’s ...
Digital Experience
Posted in Digital Marketing Tech, Events, Thought Leadership
Innovative format that capture the imagination of brands and their agencies. Roadshow included stops in London, Barcelona, New York, Los Angeles, and Singapore. Though leaders from all disciplines of advertising and marketing shared the latest research, cutting edge executions, and ...
Democracy Fashion Show: LA Fashion Week
Posted in Events, Portfolio Filters
Highlight of brand launch was the Democracy fashion show. "Mercedes Moms" designer of choice, Michael Glasser, featured Tencel fabrics in his high-end apparel brand Democracy. The new brand was introduced utilizing a fully integrated marketing campaign. Work included: consumer print, B2B, ...
