Scaling PR: Blending Earned & Paid Media
Posted in Blog Post, Events, Thought Leadership, Video/Broadcast
Partnered with General Motors & WPP on research measuring the benefits of multichannel messaging. The supporting live video webcast attracted over 300 unique visitors and 1000s of archived views. The research also generated significant social buzz and press coverage. It ...
Technology and the Changing Face of Media
Posted in Portfolio Filters, Thought Leadership
Panel discussion that I sat on in Boston, 2010. Topics ...
Digital Experience
Posted in Digital Marketing Tech, Events, Thought Leadership
Innovative format that capture the imagination of brands and their agencies. Roadshow included stops in London, Barcelona, New York, Los Angeles, and Singapore. Though leaders from all disciplines of advertising and marketing shared the latest research, cutting edge executions, and ...
Masters Thesis: Societal Influences on Post-War American Advertising
Posted in Thought Leadership
©2000 John M. Haake; Defended Aug. 2000 Syracuse University, NY Preface Flush with the excitement and pride of landing my first job in advertising, I proudly explained the ins & outs of my new position to a longtime friend. He politely ...
