Arg! I May be a Pirate, But You’re a Dinosaur
Posted in Blog Post, Digital Marketing Tech, Entertainment, Getting it wrong, insight, Old Media, video
Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and ...
Alfresco Audience Buying
Posted in Audience Targeting, Blog Post, cross channel, Digital Marketing Tech, Disruptive, video
It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc... Each instalation ...
Netflix is Making Me Choose?
Posted in Blog Post, Getting it wrong, Old Media, video
Netflix (Nasdaq: NFLX) is a rockstar stock tripling value from levels just one year ago, but last week the decision to split their online video streaming from their mailed disk offering has some customers fuming and business analysts scratching ...
I love parodies and rethinkings
Posted in Blog Post, Digital Marketing Tech, video
I don't think I'll see, or even rent, the movie, but nice addition to the VW Little Vader conversation The inspiration: ...
Confessions of a Banner Man
Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, video
The first step is to admit it. I was a banner man. My gateway drug was the thrill of rich-media-fueled engagement when I worked at RichFX. I went hardcore banner at Eyeblaster. I completely lost my head in ...
Not there yet, but I can now see the promise land
Posted in Blog Post, cross channel, Digital Marketing Tech, videoFor my tech and media friends it’s been the same a mantra from me the last 7 years. “The brands are way ahead of you.” Coming out of the bust, multi-channel retailers began to cobble together their separate marketing ...
Video a strong performer, just not in Social
Posted in Blog Post, Digital Marketing Tech, videoWhen it comes to online advertising, savvy marketers are using video to work both ends of the consumer funnel to drive results, but Social seems the Kryptonite to its Superman powers. Data from Eyeblaster released today bears this out... online ...
USS New York & Yankees Help Celebrate 2009
Posted in Blog Post, Digital Marketing Tech, insight, videoFor the last 3 years I have been tasked to manage the voting process and party for the Eyeblaster Awards. This year was my most challenging and rewarding year. For me it reflected 2009. I was asked to cut my Marketing ...
Washington Bunnies Take Augmented Reality Vanguard
Posted in Blog Post, Digital Marketing Tech, videoWhile we still struggle to develop commercial applications for Augmented Reality, researchers at the University of Washington are wiring Terminator cotton tails with bionic contact lenses that overlay data and graphics on the real world similar to those AR ...
New President, New Channels, New Pepsi
Posted in Digital Marketing Tech, videoHis mastery of social media played no small part in the historic election of Barack Obama. Like no candidate before him he harnessed technology to connect and coalesce key audiences into a political, social groundswell that soundly defeated John McCain. ...
