John Haake

50 Douglass Street • Brooklyn, NY 11231
347.645.5452   |   john@johnhaake.com   |   johnhaake.com

 Multi-Channel Marketing Expert

Hands-on marketer crusading for comprehensive communication strategies and the technologies that support them. A staunch advocate of the promise of digital with practical experience harnessing imagination and innovation to deliver truly inspiring and effective marketing strategies. Conspiring to deliver advertising from the traditional.

Core Competencies

 Education

Master of Arts (MA) – Major in Advertising – branding; Master’s Thesis
Syracuse University – Syracuse, NY (2000)

Bachelor of Arts (BA) – Major in Communication – Speech
University of Missouri – Kansas City, MO (1989)

Professional Experience

HOOKLOGIC, Inc. New York 12/2010-Present
Marketing VP; Ecommerce Media 

SYNAPTIC DIGITAL, Inc. New York 12/2010-1/2012
Global Marketing VP; Global Video Platform & Services

Finalized communication strategy supporting the merger of a video delivery/management platform and an established video services company. Saw the company to profitability after multiple years of operating in the red.

• Authored and produced innovative website that boosted of unique visitors by 50%, doubled page views per visit and time spent on site, increased return visitors 20%, and became main source for lead generation.
• Designed internal telesales model that nurtured an additional 10% of leads for outside sales reps.
• Crystalized new brand personality through total reimaging of marketing executions that included sales presentations, marketing videos, video ads, email campaigns, winning award submissions, etc…
• Partnered with General Motors & WPP on research measuring the benefits of multichannel messaging. The supporting live video webcast attracted 300+ unique visitors and 1000s of archived views. The research also generated significant social buzz and press coverage.
• Introduced new revenue streams that required negligible investment to realize.

 
TURN, Inc. New York 1/2010-12/2010
Head of Marketing; Global Digital Media & Data Platform

Shepherded company through repositioning, and solidified it as market leader in innovation and performance for dynamic audience targeting and media optimization. Built and managed lean and agile communications team.

• Removed retained firm and brought public relations in-house saving 40% in costs; increased press placements and non sponsored speaking opportunities 4x; successfully navigating public concern over online privacy generated by the Wall Street Journal series “What They Know.”
• Completely revamped communication materials including, corporate investor presentation, key messages, boilerplate, mission, and multiple case studies. Conceived and executed corporate responsibility program.
• Managed the launch of multiple products including the intro of new core product, Turn Audience Platform.

MEDIAMIND, Inc. New York 2007-2010
Global Marketing Director; Global Digital Marketing Platform

Built high-octane international marketing communications team for global leader in rich media, ad serving and emerging media campaign management. Spearheaded repositioning to comprehensive marketing solutions platform.

• Developed multi-channel metric model that recorded 4x increases in PR placements, non-sponsored speaking opportunities, organic web traffic, and search/display advertising ROI.
• Worked closely with product planners to create innovative marketing packages that supported product lifecycle from R&D to beta to GA release. Averaged 2 major product releases per quarter.
• Leverage vast campaign performance database for the creation of original research materials, webinars; and sales tools in the form of whitepapers, case studies, data sheets, event content, sales presentations, and interactive sites.
• Ghostwriter for monthly bylined columns and blogs in leading digital marketing trade publications.
• Reestablished well-known industry awards program, increasing voting participation by 3 fold.

CONVEY MARKETING GROUP New York 2001-2007
Marketing Consultant; Marketing, advertising and communication consultancy

Delivered custom marketing solutions to a diverse range of multi-channel clients, encompassing team development, account management, project management and creative development.

• Guided ANGARA.com a fledgling pure-play internet retailer in the competitive luxury jewelry market.
• Managed marketing department for RichFX, a leading online merchandising technology company.
• Spearheaded the transition of MyPublisher.com, an Apple Computer digital printing OEM, into industry leading online photo printing and sharing brand.
• Executed innovative online loyalty and cause-related marketing partnership between the Retail Brand Alliance and the Estée Lauder charity - BCRF. First year fund raising exceeded $1.3M.
• Delivered an award-winning annual report for $11B global manufacturer on time and within budget.
• Crafted integrated marketing, advertising and licensing programs for leading consumer brands including BellSouth, Microsoft, XACT Communications, Haier, Salter and Disney.

 
FARMLAND INDUSTRIES, Inc. Kansas City 1997-2001
Communications Manager; $13B international consumer food, petroleum refining and agrimarketing company

Managed cross-functional project teams delivering first-rate internal and external communications solutions for leading member organization, encompassing team building, strategic and tactical marcom programs.

• Consistently lead projects to successful fruition, delivered on time and within budget, including formulation and production of four award-winning annual reports, investor communications, and websites.
• Liaised with senior management and congressional lobbyists on successful integrated information campaigns aimed at the passage of pro-agriculture legislation such as “”NAFTA” and the United States’ participation in the “WTO.“

KUPPER PARKER, Inc. Kansas City 1993 – 1997
Account Lead; Full service advertising, marketing, & public relations agency

Led development of innovative broadcast, print, point-of-purchase, corporate/event identity and websites for diverse client base, including: Stetson, Democracy, Current Seen, BluBlocker, Purple Passion, Popeye’s Chicken.