<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Conspiracy to Change Advertising</title>
	<atom:link href="http://www.johnhaake.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.johnhaake.com</link>
	<description>crusading to deliver advertising from the traditional</description>
	<lastBuildDate>Fri, 19 Apr 2013 20:40:33 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>Native Done Right</title>
		<link>http://www.johnhaake.com/2013/04/native-advertising-done-right/</link>
		<comments>http://www.johnhaake.com/2013/04/native-advertising-done-right/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 19:18:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Native Advertising]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1159</guid>
		<description><![CDATA[Add “Native Advertising” to the list of 2012 buzz-worthy trends to have gained momentum in 2013. The growth has been led by banner-eschewing editorial publishers like Buzzfeed.com who are looking to compete against display media buying platforms that have opened the floodgates on inexpensive inventory layered with audience-buying data. As a result, many major platforms [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2013/04/native-advertising-done-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retail Search Exchange by HookLogic</title>
		<link>http://www.johnhaake.com/2013/04/retail-search-exchange/</link>
		<comments>http://www.johnhaake.com/2013/04/retail-search-exchange/#comments</comments>
		<pubDate>Wed, 10 Apr 2013 21:59:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Video/Broadcast]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1140</guid>
		<description><![CDATA[Think of it as Paid Search on Retail Ecommerce Sites There’s a new kind of shopper out there. Web-savvy consumers who have become increasingly immune to traditional advertising; they rely more on self-directed research and social recommendations in order to make smart purchases, and they head to ecommerce sites to do their homework. In fact, [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2013/04/retail-search-exchange/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Your Big Data Find Sara Connor?</title>
		<link>http://www.johnhaake.com/2013/03/can-your-big-data-find-sara-connor/</link>
		<comments>http://www.johnhaake.com/2013/03/can-your-big-data-find-sara-connor/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 22:54:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Getting it wrong]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1127</guid>
		<description><![CDATA[Published first in Target Marketing Magazine March 18, 2013 I was thinking the other day about how the original Terminator movie is a good analogy for digital media targeting.  If you remember the plot, Skynet, a self-aware defense platform gone wrong, sends a cyborg assassin from the year 2029 back in time to 1984 to [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2013/03/can-your-big-data-find-sara-connor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Keys to Aligning Agency Success to Brand Goals</title>
		<link>http://www.johnhaake.com/2013/01/five-keys-to-aligning-agency-success-to-brand-goals/</link>
		<comments>http://www.johnhaake.com/2013/01/five-keys-to-aligning-agency-success-to-brand-goals/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 18:48:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[success metrics]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1105</guid>
		<description><![CDATA[Brand marketers, your business goals are as misaligned with your agency’s goals as my 46-year-old aching back. According to a recent CMO Council report, 58 percent of marketers surveyed are unsatisfied with the current process of measuring their agencies’ effectiveness. Why? It’s because agencies measure their success differently than you do, and you need to [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2013/01/five-keys-to-aligning-agency-success-to-brand-goals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shoppers Have Changed, So Should Retailers</title>
		<link>http://www.johnhaake.com/2012/12/shoppers-have-changed-so-should-retailers/</link>
		<comments>http://www.johnhaake.com/2012/12/shoppers-have-changed-so-should-retailers/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 20:38:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[insight]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1095</guid>
		<description><![CDATA[Technology is amazing. In the course of 100 years we advanced from Orvil and Wilber 12-second, 120-foot flight in 1903, to landing on the moon, to ushering in the internet age and a new millennium. Retail has had a similar trajectory. At the turn of the century Marshall Field and R. H. Macy leverage railroad [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/12/shoppers-have-changed-so-should-retailers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I am the Lord of All I See!</title>
		<link>http://www.johnhaake.com/2012/08/i-am-the-lord-of-all-i-see/</link>
		<comments>http://www.johnhaake.com/2012/08/i-am-the-lord-of-all-i-see/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 16:16:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1086</guid>
		<description><![CDATA[“Today’s consumer is in control.” I hear this a lot, on sales calls with brands and their agencies, at nearly every conference I attend, and in trade publications I read, so it must be true. I’m just having a hell of a time trying to unpack what it means. In a day powered by universal [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/08/i-am-the-lord-of-all-i-see/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising Needn’t be So Creepy</title>
		<link>http://www.johnhaake.com/2012/05/advertising-neednt-be-so-creepy/</link>
		<comments>http://www.johnhaake.com/2012/05/advertising-neednt-be-so-creepy/#comments</comments>
		<pubDate>Thu, 31 May 2012 19:06:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Cookies]]></category>
		<category><![CDATA[e-privacy directive]]></category>
		<category><![CDATA[in-market audience]]></category>
		<category><![CDATA[online shopper marketing]]></category>
		<category><![CDATA[online tracking]]></category>
		<category><![CDATA[targeting]]></category>
		<category><![CDATA[Zero Moment of Truth]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1073</guid>
		<description><![CDATA[An ambitious e-privacy directive recently went into effect in the EU which requires all marketers and website owners operating in any EU country to obtain consent from users before dropping tracking code onto their browsers. This has advertisers across the globe in a tizzy because they rely on cookies and similar technologies to make online [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/05/advertising-neednt-be-so-creepy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retailers, You&#8217;re Doing it Wrong!</title>
		<link>http://www.johnhaake.com/2012/03/retailers-youre-doing-it-wrong/</link>
		<comments>http://www.johnhaake.com/2012/03/retailers-youre-doing-it-wrong/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 16:03:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Think like a publisher]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1063</guid>
		<description><![CDATA[Faced with an anemic economy, lower margins, and pressure from Amazon, retailers are beginning to experiment with opening up their online real estate to paid media in an attempt to boost their bottom line. They are being encouraged to “think like publishers” by a chorus of data, tech, and media companies who feed off the [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/03/retailers-youre-doing-it-wrong/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s Burn Retail Down To The Ground While We Are At It</title>
		<link>http://www.johnhaake.com/2012/02/lets-burn-retail-down-to-the-ground-while-we-are-at-it/</link>
		<comments>http://www.johnhaake.com/2012/02/lets-burn-retail-down-to-the-ground-while-we-are-at-it/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 22:47:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[cross channel]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[retail strategy]]></category>
		<category><![CDATA[stores of the future]]></category>
		<category><![CDATA[where's the sales clerk?]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1052</guid>
		<description><![CDATA[&#8220;The shopper is way ahead of us here.&#8221; I find myself saying this daily. For more than a few years they have employed an omni-channel approach to thoroughly researching their every purchase, irrespective of where they will ultimately convert.This more evolved shopper behavior is unique to the retail environment. No media buy on any premium publisher can hope [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/02/lets-burn-retail-down-to-the-ground-while-we-are-at-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Imagine There&#8217;s No Advertising (It&#8217;s easy if you try)</title>
		<link>http://www.johnhaake.com/2012/02/imagine-theres-no-advertising-its-easy-to-do/</link>
		<comments>http://www.johnhaake.com/2012/02/imagine-theres-no-advertising-its-easy-to-do/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:51:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[insight]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1025</guid>
		<description><![CDATA[Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of traditional thinking holding us down. In this post-apocalyptic world, what would advertising look like? In the mid [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2012/02/imagine-theres-no-advertising-its-easy-to-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
