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	<title>The Masked Marketeer</title>
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	<description>crusading to deliver advertising from the traditional</description>
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		<title>Retailers, You&#8217;re Doing it Wrong!</title>
		<link>http://www.johnhaake.com/2012/03/retailers-youre-doing-it-wrong/</link>
		<comments>http://www.johnhaake.com/2012/03/retailers-youre-doing-it-wrong/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 16:03:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Think like a publisher]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1063</guid>
		<description><![CDATA[Faced with an anemic economy, lower margins, and pressure from Amazon, retailers are beginning to experiment with opening up their online real estate to paid media in an attempt to boost their bottom line. They are being encouraged to “think like publishers” by a chorus of data, tech, and media companies who feed off the [...]]]></description>
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		<title>Let&#8217;s Burn Retail Down To The Ground While We Are At It</title>
		<link>http://www.johnhaake.com/2012/02/lets-burn-retail-down-to-the-ground-while-we-are-at-it/</link>
		<comments>http://www.johnhaake.com/2012/02/lets-burn-retail-down-to-the-ground-while-we-are-at-it/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 22:47:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[cross channel]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[retail strategy]]></category>
		<category><![CDATA[stores of the future]]></category>
		<category><![CDATA[where's the sales clerk?]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1052</guid>
		<description><![CDATA[&#8220;The shopper is way ahead of us here.&#8221; I find myself saying this daily. For more than a few years they have employed an omni-channel approach to thoroughly researching their every purchase, irrespective of where they will ultimately convert.This more evolved shopper behavior is unique to the retail environment. No media buy on any premium publisher can hope [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Imagine There&#8217;s No Advertising (It&#8217;s easy if you try)</title>
		<link>http://www.johnhaake.com/2012/02/imagine-theres-no-advertising-its-easy-to-do/</link>
		<comments>http://www.johnhaake.com/2012/02/imagine-theres-no-advertising-its-easy-to-do/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:51:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[insight]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1025</guid>
		<description><![CDATA[Suppose, in retaliation to the arrest of Kim Dotcom, the hacker group Anonymous released a server bug that destroyed the interwebs as we know it; and we had the opportunity to build from scratch without the shackles of traditional thinking holding us down. In this post-apocalyptic world, what would advertising look like? In the mid [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Arg! I May be a Pirate, But You&#8217;re a Dinosaur</title>
		<link>http://www.johnhaake.com/2012/01/arg-i-may-be-a-pirate-but-youre-a-dinosaur/</link>
		<comments>http://www.johnhaake.com/2012/01/arg-i-may-be-a-pirate-but-youre-a-dinosaur/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 19:38:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[Old Media]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=1004</guid>
		<description><![CDATA[Late last spring I was breaking bread with a friend of mine who used to be in charge of digital advertising for a major motion picture studio. Catching up with one another we chatted about recent reads, jobs, music, and movies in our lives. I offhandedly mentioned that this was the first year since having [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>SOPA &amp; PIPA</title>
		<link>http://www.johnhaake.com/2012/01/sopa/</link>
		<comments>http://www.johnhaake.com/2012/01/sopa/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 13:12:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Getting it wrong]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Old Media]]></category>
		<category><![CDATA[Privacy]]></category>
		<category><![CDATA[Copy write]]></category>
		<category><![CDATA[PIPA]]></category>
		<category><![CDATA[Piracy]]></category>
		<category><![CDATA[SOPA]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=996</guid>
		<description><![CDATA[Corporate supporters of Senate 968 (PIPA) and HR 3261 (SOPA) demand the ability to take down any web site (including craigslist, Wikipedia, or Google) that hurts their profits &#8212; without prior judicial oversight or due process  &#8211; in the name of combating &#8220;online piracy.&#8221;  Try to imagine jack-booted thugs throttling free speech, poisoning the Internet (greatest of American inventions, the very [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walk Like a Publisher</title>
		<link>http://www.johnhaake.com/2011/12/walk-like-a-publisher/</link>
		<comments>http://www.johnhaake.com/2011/12/walk-like-a-publisher/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:04:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[insight]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=967</guid>
		<description><![CDATA[You thought that DSPs shook things up in media? I’ve got a feeling that was just a pre shock of what’s in store for us. In the last year innovative brand marketers have begun behaving more like publishers by taking control of content creation, monetizing owned media, and requiring their agencies to get more sophisticated [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Louis CK Takes a Direct-to-Fans Approach to Media Distribution</title>
		<link>http://www.johnhaake.com/2011/12/louis-ck-takes-a-direct-to-fans-approach-to-media-distribution/</link>
		<comments>http://www.johnhaake.com/2011/12/louis-ck-takes-a-direct-to-fans-approach-to-media-distribution/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 15:40:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Disruptive]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=946</guid>
		<description><![CDATA[Louis C.K. was better known for failure than success, but these days he is seeing new fortunes by doing things differently. &#8220;I can go out on the road. I can make money. I can do what I do in its purest form without asking anybody for permission. You can’t cancel my stand-up tours. It’s impossible. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alfresco Audience Buying</title>
		<link>http://www.johnhaake.com/2011/12/alfresco-audience-buying/</link>
		<comments>http://www.johnhaake.com/2011/12/alfresco-audience-buying/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 21:56:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audience Targeting]]></category>
		<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[cross channel]]></category>
		<category><![CDATA[Digital Marketing Tech]]></category>
		<category><![CDATA[Disruptive]]></category>
		<category><![CDATA[Future of Retailing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[retail display]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=938</guid>
		<description><![CDATA[It used to be that out-of-home video was seen as content and advertising distributed to captive audiences in such places as retail outlets, transit vehicles, office buildings, shopping malls, theaters, bars and restaurants, gas stations, hotels, gym, etc&#8230; Each instalation brought with it destinctive demographics, and buying the inventory was akin to buying a publication [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2011/12/alfresco-audience-buying/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Boardwalk Empire Spoiler Alert: Nucky is Jimmy&#8217;s Father!</title>
		<link>http://www.johnhaake.com/2011/11/boardwalk-empire-spoiler-alert-nucky-is-jimmys-father/</link>
		<comments>http://www.johnhaake.com/2011/11/boardwalk-empire-spoiler-alert-nucky-is-jimmys-father/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:34:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Entertainment]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=926</guid>
		<description><![CDATA[In episode 7 of this second season we see Margaret go to Brooklyn to visit her estranged brothers and sisters. It&#8217;s been such a long time that her younger sisters don’t really remember her, but her brother, Eamoinn, does and is suspicious of her newfound American affluence. In back story we learn that Margaret, or [...]]]></description>
		<wfw:commentRss>http://www.johnhaake.com/2011/11/boardwalk-empire-spoiler-alert-nucky-is-jimmys-father/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>I Delivered Montana to Kansas City, I&#8217;ll Do the Same with Manning</title>
		<link>http://www.johnhaake.com/2011/11/i-delivered-montana-to-kansas-city-ill-do-the-same-with-manning/</link>
		<comments>http://www.johnhaake.com/2011/11/i-delivered-montana-to-kansas-city-ill-do-the-same-with-manning/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 01:16:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[insight]]></category>
		<category><![CDATA[personal]]></category>

		<guid isPermaLink="false">http://www.johnhaake.com/?p=872</guid>
		<description><![CDATA[On a sunny, unseasonably warm Friday afternoon in February 1993 I happened upon an opportunity to bring Hall of Fame quarterback Joe Montana to Arrowhead Stadium. I worked as the production manager for a regional newspaper that had offices near the stadium complex. At lunch time I ran across the street to Taco Bell (important [...]]]></description>
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		<slash:comments>0</slash:comments>
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