VP, Global Marketing
Synaptic Digital, Inc.
“John combines the vision and focus of a hawk who survey’s the landscape and then with speed and precision dives into action where it counts. I witnessed him assess a complex business environment with swiftness and rigor and put in place a marketing plan that communicated in an elegantly simple way the essence of the story and strategy. He is a master of managing internal resources, communication tools and social networking to spread and amplify a brand’s message. As a person he is refreshingly clear and direct and a fundamentally good human being who is fun to be around. It would be very much a pleasure to work with him again and make an exciting difference.”
Daniel Webster, Senior VP Product & Media,
Synaptic Digital, Inc.
“I’ve been fortunate to work with top marketers in my career and I put John right up there with the best. He has transformed Synaptic Digital’s marketing efforts in all the key areas we need ranging from a complete overhaul of our website (boosting uniques by 50%), revamping all sales materials which has enabled us to concisely articulate our mission statement for the first time, and developed several lead gen models that have helped put us in front of more potential clients. John’s also an extremely collaborative partner which is something I highly value in working with marketing pros like him.”
Tom Morrissy, Executive Vice President, North American Sales,
Synaptic Digital, Inc.
“John is a passionate, driven and inspiring leader. Encouraging in many ways, John drives me to think laterally, approach projects with vigor and develop solutions that are outside the box. With expertise in the advertising, social media and web space, John is not only a great leader but also an ideal sounding board. Always able to provide guidance, suggestions or encouragement, John is an ideal coworker. One who places company goals above his own, who values the impossible just as much as the possible and who strives for thoughtfulness in all work. Most of all, he’s just a good guy that I look forward to working with again.”
Eric Klein, Product Manager,
Synaptic Digital, Inc.
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Head of Marketing
Turn, Inc.
“Not only was John a top notch marketing executive that delivered tremendous results, he was also a pleasure and a lot of fun to work with! John quickly identified Turn’s opportunities to gain new business and lead the industry. He enabled Turn with easy to remember sound bytes and tools to deliver a unified and powerful story. John built great brand presence through Turn’s participation in strategic industry events and publications. Under his leadership, Turn’s website became a hot bed of information and customer dialogue. John is a game changer and any company would be fortunate to have him drive their marketing efforts!”
Bridget Bidlack, Director, Solutions Engineering,
Turn, Inc.
“I really enjoyed working with John for his sense of humor and work ethics. He knows all aspects of marketing really well. He not only thinks strategically but also tackles execution with all the tools and great attention to detail. His contribution at Turn has greatly enhanced our brand.”
Xuhui Shao, CTO,
Turn Inc.
“John Haake is a savvy marketing professional. He is right on the curve with all of innovative Social marketing platforms available and is well adept at building a company’s presence in this space. He also has a strong capapility’s in PowerPoint and collateral development. Jon was a key resource for my sales team.” January 25, 2011
Jim Clark, Head of US Sales,
Turn, Inc.
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Global Marketing Director, North America
MediaMind (formally Eyeblaster)
“John is a real marketing expert with a “can do it” attitude. He is pleasant to work with, reliable, innovative and professional. John managed together with his team to turn Eyeblaster’ marketing efforts in North America to be effective, consistent and always in high quality. His work included work on re-branding of the company, events, product launches, creating buzz, managing public relationships, creating and taking speaking opportunities, events sponsorships, products sales tool kits and more.” October 23, 2009
Ran Cohen, VP Product Planning & Business Development, Eyeblaster
managed John indirectly at Eyeblaster
“John and I came into Eyeblaster at the same time and I watched him take the reigns of a previously disorganized and understaffed marketing department and turn it into a go to global resource for the entire company. Initially it was just the two of us and without his deft management and clear vision, our task would have been overwhelming. John frequently assumed responsibilities regardless of their department of origin and took complete ownership, delegating swiftly and making sure they got completed while imbuing them with his unique brand of innovation. As the department grew, he was able to closely manage the time and responsibilities of the team while still giving us the opportunity to make independent decisions. He is the uncommon manager that keeps you motivated and challenged while still managing to keep a smile on everyone’s face. If you want someone in your organization who approaches their responsibilities with passion and dedication, there’s no one better than John.” October 3, 2009
Hussain Rahim, Marketing Manager, Eyeblaster
reported to John at Eyeblaster
“If you can look beyond the abundance of vowels in his name, in Mr Haake you’ll find an accomplished marketing professional with a solid grasp of strategy and the essential skills required for flawless execution across different time zones, multiple languages, cultures, platforms and what not. He is one of the few to fully grasp the notion of truly integrated story-telling: for John has a firm sense of how to take ideas and make them shine online and off, through paid and unpaid media–be sure to ask him how he used meetings with industry influencers to lift the perception of Eyeblaster amongst those deeply wedded to Google and Yahoo’s competing solutions. (John is at his best playing the role of David in a tussle with Goliath. The dude is fearless). John and I worked together on a complex repositioning for a range of products in global digital marketing. His insight drove much of the project–and 18 months later I had the chance to remind him how much of his initial thinking had been realized. During the process he was the one person I called for counsel in navigating a maze of contradictory feedback, and my sounding board for new initiatives and the inevitable last-minute changes in direction that come with every fast-moving, pre-IPO start-up. I hear regularly from John’s team that he remains a superb and accomplished supervisor and manager. I think he’s ready for a much bigger role.” October 3, 2009
Mark Williams, Founder & MD, Mortar
worked with John at Eyeblaster
“John is very efficient when it comes to creating a marketing campaign, I was given excellent direction by him while learning about what’s hot in new interactive technology and design geared towards consumer engagement. On top of this, he has an excellent sense of humor and a no frills attitude. I would definitely recommend John to anyone that wants to get their brand metrics up to just give him a call.” March 7, 2009
Fernando Mota, Freelance, Eyeblaster
was a consultant or contractor to John at Eyeblaster, Inc.
“John Haake is, hands down, the strongest marketing professional I have ever worked with. He can always be counted on to truly own a project and I have been extremely impressed with his ability to make the most of what he is given to work with. I highly recommend him to any organization.” December 1, 2008
Tim O’Connor, Sales Director, Eyeblaster
worked with John at Eyeblaster, Inc.
“John is one of those rare executives whose wide set of skills makes them a “one stop shop” for marketing needs. Whether it’s corporate marketing strategy, PR, event organization or specific product positioning – John is the clear go-to guy. I’ve seen many times how he leads his team to successfully juggle the endless flow of tasks and effectively produce impactful messages and marketing tools. Working across groups in a matrix organization is often a daunting task. John’s broad organizational perspective and pleasant, cheerful personality have made our collaboration smooth, effective and also a lot of fun. John is also the perfect guy to brainstorm new ideas with. He is always happy to explore beyond the borders of his official role to help promote new initiatives. Whatever task John undertakes, he does so skillfully and passionately.” November 26, 2008
Eldad Persky, VP of Product Planning and Business Development, Eyeblaster
worked with John at Eyeblaster, Inc.
“John is not so much a manager as a leader. He runs a tight ship and effortlessly gained and held the trust of his entire team. He is that rare Marketing Director who combines equal parts strategic vision and tactical know-how. While working with John, I watched him work tirelessly, juggling tasks but always seeing to it that everything got done. John gets 110% from his team because we know he will never give less than 115%.”November 25, 2008
Eric Morse, Sr. Manager, Marketing Communications, Eyeblaster
reported to John at Eyeblaster, Inc.
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Marketing Director
RichFX, Inc
“John was a critical member of the RichFX team positively impacting areas well outside of the marketing department. John has the rare combination of strategic understanding coupled with a hands-on “get it done” attitude that allowed the team in less than a quarter re-brand and re-launch the organization resulting in a immediate and dramatic impact on sales and revenue. He was a great leader in the marketing team and had a strong intuitive skill in management, although he himself required very little management and was a creative and thinker that handled stressful situations with ease. John is a must have on your marketing team and I would be lucky to work with him again.” March 19, 2007
Eoin Townsend, Vice President – Product and Marketing, RichFX Inc.
managed John at RichFX
“John is a great guy to have on the team, I was impressed by his work preparing marketing and sales material that really was focused on what our clients wanted. As I was responsible for new products and services, John worked with us to land Valassis Communications, the companies largest account, from what started as a cold call. John delivered his work on time, and without supervision, he truly is the kind of person anyone would want on his team, and I look forward to working again with John in the future.” November 25, 2010
Stephen W. Smith, General Manager, and formerly VP of New Products and Services, RichFx
managed John indirectly at RichFX, Inc
“John is a great addition to any company. His attention to detail and his knowledge of the business environment he’s in creates an optimal work experience for those he supports and those who report to him. He was an invaluable asset to my team when he was at RichFX, providing us with countless sales materials that not only made our job easier, but made it possible! We would not have been successful without him. Beyond work, John is a pleasure to have in the office. His constant upbeat personality and his ability to work well in a team environment makes him a joy to have as a colleague.”May 2, 2007
Matt Strief, Inside Sales, RichFX
worked indirectly for John at EyeBlaster, Inc.
“John was a critical member of the RichFX team positively impacting areas well outside of the marketing department. John has the rare combination of strategic understanding coupled with a hands-on “get it done” attitude that allowed the team in less than a quarter re-brand and re-launch the organization resulting in a immediate and dramatic impact on sales and revenue. He was a great leader in the marketing team and had a strong intuitive skill in management, although he himself required very little management and was a creative and thinker that handled stressful situations with ease. John is a must have on your marketing team and I would be lucky to work with him again.” March 19, 2007
Ryan Watts, Director, Product Marketing, RichFX, Inc.
worked with John at Convey Marketing Group
“John is a super-creative, self-motivated individual for whom I had the distinct pleasure of working with. In all my years as a developer, I’ve never worked with anyone who brought to the table such fresh ideas, trust in his team, and an ability to be juggle so much responsibility and always achieve remarkable results. John’s knowledge of marketing and marketing strategy was amazingly thorough and comprehensive. He was always spot on with the needs of various clients, and his writings and ideas for branding materials was always concise and bold. Also, his ability to not only lead but to handle issues in a crunch/crisis situation are second to none. John is a supremely conscientious and able director and I strongly recommend him for any position he is pursuing.” February 20, 2007
Chris Sealy, Web Developer, RichFX
reported to John at Convey Marketing Group
