Hands-on marketer crusading for comprehensive communication strategies and the tech that supports them. Conspiring to deliver advertising from the traditional.
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May 2012 31

Advertising Needn’t be So Creepy

Posted in Audience Targeting, Blog Post, Digital Marketing Tech, insight, Privacy
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An ambitious e-privacy directive recently went into effect in the EU which requires all marketers and website owners operating in any EU country to obtain consent from users before dropping tracking code onto their browsers. This has advertisers across the ...