The Masked Marketeer

The unfocused musings of a dyslexic marketing pro. Opinions, rants, flames or malapropisms are all my own; don't even think about blaming anyone else for my clumsiness... especially my family, employer, or my two Siberian Huskies.

Recent Rants

Stream of Conscience

RT @HookLogic: and @autotrader_uk and up for econsultancy's Digitals award! http://t.co/FduaxNbLYK
Welcome to the #2 CE retailer on the web, http://t.co/GUTYVQMe28, into Retail Search Exchange. They go live in June. http://t.co/y0RpkZblnS
Programmatic pioneer, Michael Barrett, on why he's bullish about Retail Search Exchange by @HookLogic http://t.co/tOh1tXUuTs
RT @TenaCrock: Very cool new company and technology. It's like PPC but further down the conversion funnel. http://t.co/vkQ61XG9vl #mpsis
RT @HookLogic: Webinar Series: Secrets of sponsored search on retail sites. http://t.co/2MJt4RStme #mpsis

Tag Archive

Mar 2012 27

Retailers, You’re Doing it Wrong!

Posted in Audience Targeting, Blog Post, Digital Marketing Tech, Future of Retailing, Getting it wrong, Marketing

Faced with an anemic economy, lower margins, and pressure from Amazon, retailers are beginning to experiment with opening up their online real estate to paid media in an attempt to boost their bottom line. They are being encouraged to “think ...

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