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10 December 2009 - ’Tis the season for meaningless lists
I was pulled out of this haze by a heartfelt acceptance speech from the CMO of Bush’s Baked Beans who, as he thanked his agency, The Marlin Company, confessed that he didn’t know “beans” about digital advertising.

04 December 2009 - I have met the enemy, and he is us!
Consumers are just as aware as we are of the magic when the right message is delivered to the right person at the right time… it’s not advertising, it’s valuable information that makes their lives easier.

25 November 2009 - The South is struggling to understand the blue bird
The mercurial bitch that is Innovation left her teeth marks in the ass of a local news channel in Alabama… and in Mobile, I guess, that means someone will hang for it.

18 November 2009 - Video a strong performer, just not in Social
Video advertising boosts engagement–doubling Dwell Time and increasing Dwell Rate by 20%. As a result, video yields double the ROI of non-video Rich Media.

11 November 2009 - USS New York & Yankees Help Celebrate 2009
The night was made all the more memorable seeing Jeter and A-Rod storming the field in victory and being honored by the crew of the USS New York crashing the party and dancing with all the hotties.

07 September 2009 - Washington Bunnies Take Augmented Reality Vanguard
While we still struggle to develop commercial applications for Augmented Reality, researchers at the University of Washington are wiring Terminator cotton tails with bionic contact lenses that overlay data and graphics on the real world similar to those AR iPhone apps that we have all seen. Currently being tested on a lucky few rabbits (I guess it [...]

26 April 2009 - New President, New Channels, New Pepsi
Like no candidate before him he harnessed technology to connect and coalesce key audiences into a political, social groundswell that soundly defeated John McCai

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