What we have here is a lack of imagination
Posted on 08 December 2009
I didn’t intend for this blog to be a criticism of traditional media, but come on guys work with me here. The above video is supposed to be the “Disney” reimagination of print brought to you by those futurists at Time, Inc, but what it ends up being is evidence of how far behind these greybeards are. This is one uninspired vision of the future. Where is the innovation and harnessing of newly established consumer behaviors? Where is social for god’s sake? Most telling is the lack of a clue as to how they plan on monetizing their content. Kinda like the challenge they’re currently facing with the print version of SI. Maybe they can take Murdoch’s lead and bar Google from bringing them 100s of 1000s of free eyeballs.
Sea also: The online catalogue lives, unfortunately.
2 responses to What we have here is a lack of imagination
They do mention being able to share stories/content on Facebook – a social element – and show that the advertising can be more dynamic (which I imagine would suit you quite well assuming you’re integrated). The interactive play-by-play with a baseball game is pretty slick, actually.
It’s a creepy video, sure, but I don’t think it deserves the blanket criticism you’re giving it here.
You’re right, but I hardly call sharing to FB an innovative example of a bright future. You and I could come up with a 1000 better ideas over a single beer! For instance, SI could build “Home field” community groups that energize fans to submit UGC, Imaging a dynamic image of every stadium built on uploaded pictures taken from every seat…. Or from within cover story have live chat with the the writer and sources… or crowd source reporting… or…. or…. or…