Pepsi Flexes its Digital Muscles For Michael Jackson
Posted on 26 June 2009
From the grave the King of Pop still sells soda.
In a nod to Pepsi campaigns from my childhood, the soda pop brand’s agency OMD is using Smart Versioning technology from Eyeblaster to dynamically update its current online campaigns to honor Michael Jackson, the King of Pop. Even its digital billboard in Manhattan’s Times Square features gloved one as well.
Banner preview running in Canada
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The Masked Marketeer
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