The Conspiracy
The Conspiracy to Change Advertising
I am currently the Director of Marketing, North America for Eyeblaster, Inc. – the global leader in integrated digital marketing services and technology. I cut my teeth in advertising agencies during the 1990’s while working on fashion brands like Stetson and Democracy Jeans, but I have spent the new millennium crusading for a unified path to conversion.
I am a staunch advocate of channel integration and the “Promise of Digital.” I have been known to fly into an inarticulate rage when discussing the chasm that exists between digital media consumption and its share of advertising budgets.
I am currently amassing an conspiracy of likeminded Digital Evangelists to help advertising escape the traditional. We believe in the true potential of digital channels. We see a vivid, integrated world that lies beyond the click. We labor to maintain the work’s integrity while pushing to make it more effective, engaging and relevant. Join the revolution, deliver advertising from the traditional! Take up arms here.
